NARDI SHOWROOM AT DEXTERTON, QC
I was tasked to renovate the Nardi Showroom. When I first saw the current showroom, my initial reaction was... "YUCK. Showroom ba 'to or tambakan? (is this a showroom or a storage area?)". No offense intended to whoever did it but in a customer's point of view, the products look very cheap and it's not encouraging to buy the brand.
So I conceptualized...
I came up with this design idea: display all the products in a manner that will not look cluttered and which will create an inviting feeling. And so I made sure that the whole design concept would center on the brand's philosophy or tagline: "Feeling better is a way of life". I want to make the clients feel better when they enter the showroom and take a look at the products. I want them to buy as many items as possible through the layout that I did.
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It has been reported that the sales of Nardi increased after the makeover. yaaay!
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